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Effective Car Wash Menu Board Signage

Effective Car Wash Menu Board Signage – it matters!!

You’ve financed, planned & built your car wash. But how much energy have you dedicated to your car wash signage, in particular your car wash menu board signage? Believe me, this deserves your time & attention. The menu board at your car wash is critical to get right. Think of it as a 24 hour sales person. The menu needs to quickly & simply convey both the value & price of your offer to your customers.

Your car wash menu board signage firstly should:

  • Be appealing
  • Be clear & simple
  • Align with your brand
  • Communicate the value & difference between the different wash packages
  • Include any usage terms & conditions

But that’s not all – there’s some little details that will make all the difference & I really encourage you to speak to your designer to incorporate the following points into the artwork:

  • Aim to only have 3 wash packages, or less – research shows more than 3 creates customer confusion over the options
  • Your top wash (the most expensive) should always be first on display – top or top left, the same way we read. The text should be larger than the other options on your board.
  • The top wash package should also be highlighted in a contrasting colour to draw the eyes attention to it & increase conversions of this wash package.
  • As a rule, if people are in a rush or feeling pressured to make a decision they will opt for the most noticeable.
  • If you have a wash club or loyalty programme, advertise it somewhere on the board showing the potential savings for regular washers.
  • Avoid any pointless information – your customer is concerned about what they are getting & what it will cost them, nothing more.
  • No clutter. Avoid excess images & colours.

Below are some examples of some menu boards that could be improved & why:

 

Here’s an example of effective car wash menu board signage that we recommend for our Carwash World customers that follow the tips above:

 

I cannot stress enough, owning a car wash is owning a retail store. You need to make this process as simple to understand as possible while explaining the service & the value the customer can expect to receive for their money spent. Simplify the process! We always suggest no more than 3 wash packages & don’t go overboard on pointless details that your average Joe customer won’t understand. If you’re not sure how your car wash stacks up as far as ease of use & offer goes, invite 10 acquaintances who don’t use your wash to try it out. Ask them to fill out a 10 question survey & give feedback on how they found everything. Chances are, there are things you thought were pretty straight forward that are confusing for your customers.

‘Discovery exists not in seeking new lands but in seeing with fresh eyes.’

I have pdf versions of these suggested menu board templates that I can supply to Carwash World customers – just shoot me an email sarah@carwashworld.com.au

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Increasing Your Car Washes Earning Potential

Increasing your car washes earning potential & retaining customers. 

These are 2 things that should be high on your agenda as a car wash owner.  Increasing your car washes earning potential means maximising the ROI of every square metre of your car wash site. If you’re washing 60+ cars, per day, regularly in your current Laserwash 360 (or other automatic car wash) or you run a self-serve only set up, you’re going to want to do your homework after reading this post.

Car washing is changing. Customers are demanding a faster, more efficient service. The offer is starting to evolve.

Owners are being pushed to think about

WASHING MORE CARS, FASTER. But how?

 

Additional Automatics = Fast Cleaning + Happy Customers + Fast ROI

The trend of 2, even 3 autos on a site is increasing at pace. A car wash business with 2-3 touch-less automatics in Australia is becoming the norm, removing customer frustrations at having to wait in lines. We’re seeing increased turnover by approximately 30-40% almost immediately with the addition of an extra Laserwash 360+. Experienced owners know they’re leaving themselves exposed to the competition by not adapting their offer to suit the needs of the consumer.

Are you maximising your sites potential?

First things first, you need to know your numbers. Above we mentioned the 60+ sweet spot that indicates a car wash is potentially ready for an investment into an additional auto car wash. We generally see an increase in approximately 30-40% turnover within months for sites who add a second auto. During busy periods, these sites have the potential to wash 200 cars with ease.

Do you know what is your dollar turnover in your self serve bays on average, every hour? This is an ideal starting point to assessing whether an investment into a second Laserwash 360+ could work for you. Even if you were charging above the industry average of $2 per minute for the services in your self serve bays, with lost time (customers making selections etc) you’re potentially going to be generating around $100 per hour.

A premium Laserwash clean, sold at a conservative wash price of $15 per hour, at an average of 12 cars per hour would potentially generate $180 per hour. Now you need to consider, is there potential to increase the income of your self serve bays – generally the answer is no. Not significantly enough to rival the turnover of the Laserwash automatic car wash.

Reinvesting into your business creates growth. Removing the customer frustration of waiting in line creates repeat loyal customers who value your offer. Something important to acknowledge is the fact that sure, you know the numbers currently being washed in your automatic but you have no way of knowing how many customers you LOSE each day to drive offs. Not everyone has the time or inclination to wait in line.

The initial outlay of a new automatic car wash needs to be a calculated financial decision but when you’re investing in the most reliable, premium touchless wash option on the market today, the Laserwash 360+, we know most customers are getting an ROI easily within 12-18 months. This investment strategy is also a way to ensure that you keep out any potential competitors in your area. Trust me, when people drive past your car wash & there is always a long queue, the first thing people are thinking is, that car wash is always busy, that’s a good business to get into. Don’t leave your business exposed.

Want to run the numbers with us?

We know exactly what turns a car wash business into a success & it’s actually fairly simple formula. That’s why so many car wash owners trust Carwash World.

Shoot us an email: sales@carwashworld.com.au

Call us: 0433 233 733

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10 Car Wash Business Commandments

Is your car wash business delivering on our Top 10 Car Wash Business Commandments?

Owning a car wash can be a lot of work. Staying on top of employees, marketing, social media and ensuring your equipment is delivering the best possible wash to name just a few responsibilities.

In the interest of not complicating things, we’ve put together a list of 10 Car Wash Business Commandments that you should be trying to focus on to ensure that your customers are satisfied and you’re profitable.

It really doesn’t matter whether you’re running a single in bay automatic or a 40 foot tunnel – these non-negotiables stay the same.

  1. Focus on offering both value and speed – customers who use automatic car washes are looking to have their car sufficiently cleaned in the shortest amount of time possible.
  2. Keeping your site super clean and well maintained – just because it’s a facility to clean your car doesn’t mean it should look dirty. In fact, it should look as clean as possible to show how much pride you take in your car wash. This means no chipped paint, no broken equipment and certainly no build up of dirt, sludge or mould.                                 
  3. Clear signage, great lighting & quality cameras – communicate your offer, value & promotions with clear, concise signage. Great lighting is a wonderful marketing tool & also makes your customers feel safe. Quality cameras are also a must.                                                                                                                                                                                                                         
  4. Ensure equipment is simple to use for customers – yes, YOU use the equipment every day but your visitors do not. If something is confusing or intimidating (ie hard to access wash bays, triggers on hoses that get stuck) chances are people won’t come back.
  5. Don’t have too many wash options to chose from – customers want choice but not too many. Research shows that too many options leads people to feel overwhelm. We suggest no more than 3 options for your automatic car wash – ditch the cheap, budget wash & watch your profits grow.                                                                                                                                                 
  6. Maintaining & servicing your equipment – you have spent a considerable amount of money on equipment so you must service regularly to avoid unnecessary breakdowns or repairs. Downtime = Loss.
  7. Making sure your chemical delivery is on point – especially important for a touchless car wash but also relevant to any car wash. Running test washes & making tweaks to chemicals regularly is a must.
  8. Creating relationships with customers – building & maintaining a relationship with customers is imperative for repeat business. Utilise your attendants & their customer service skills as well as social media to communicate how much you value their business.
  9. Invested staff – your employees need to have synergy with your brand & offer. They need to hold the businesses values front of mind. It’s important that they have been trained to have a broad knowledge of the equipment & the product delivery.
  10. Strong offers & promotions – keep things fresh & inviting by creating deals your customers will get excited about & to entice new customers. Discount codes, giveaways on Facebook & Unlimited Wash Clubs are all excellent ways to add more value.

No matter how busy you are in business, if you simply ensure you focus on the 10 Car Wash Business Commandments above you’ll have yourself a popular car wash that the locals love to visit.