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Increasing Your Car Washes Earning Potential

Increasing your car washes earning potential & retaining customers. 

These are 2 things that should be high on your agenda as a car wash owner.  Increasing your car washes earning potential means maximising the ROI of every square metre of your car wash site. If you’re washing 60+ cars, per day, regularly in your current Laserwash 360 (or other automatic car wash) or you run a self-serve only set up, you’re going to want to do your homework after reading this post.

Car washing is changing. Customers are demanding a faster, more efficient service. The offer is starting to evolve.

Owners are being pushed to think about

WASHING MORE CARS, FASTER. But how?

 

Additional Automatics = Fast Cleaning + Happy Customers + Fast ROI

The trend of 2, even 3 autos on a site is increasing at pace. A car wash business with 2-3 touch-less automatics in Australia is becoming the norm, removing customer frustrations at having to wait in lines. We’re seeing increased turnover by approximately 30-40% almost immediately with the addition of an extra Laserwash 360+. Experienced owners know they’re leaving themselves exposed to the competition by not adapting their offer to suit the needs of the consumer.

Laserwash Automatic Car Wash Versus Self Serve Bay Increasing Car Washes Earning Potential

Are you maximising your sites potential?

First things first, you need to know your numbers. Above we mentioned the 60+ sweet spot that indicates a car wash is potentially ready for an investment into an additional auto car wash. We generally see an increase in approximately 30-40% turnover within months for sites who add a second auto. During busy periods, these sites have the potential to wash 200 cars with ease.

Do you know what is your dollar turnover in your self serve bays on average, every hour? This is an ideal starting point to assessing whether an investment into a second Laserwash 360+ could work for you. Even if you were charging above the industry average of $2 per minute for the services in your self serve bays, with lost time (customers making selections etc) you’re potentially going to be generating around $100 per hour.

A premium Laserwash clean, sold at a conservative wash price of $15 per hour, at an average of 12 cars per hour would potentially generate $180 per hour. Now you need to consider, is there potential to increase the income of your self serve bays – generally the answer is no. Not significantly enough to rival the turnover of the Laserwash automatic car wash.

Reinvesting into your business creates growth. Removing the customer frustration of waiting in line creates repeat loyal customers who value your offer. Something important to acknowledge is the fact that sure, you know the numbers currently being washed in your automatic but you have no way of knowing how many customers you LOSE each day to drive offs. Not everyone has the time or inclination to wait in line.

The initial outlay of a new automatic car wash needs to be a calculated financial decision but when you’re investing in the most reliable, premium touchless wash option on the market today, the Laserwash 360+, we know most customers are getting an ROI easily within 12-18 months. This investment strategy is also a way to ensure that you keep out any potential competitors in your area. Trust me, when people drive past your car wash & there is always a long queue, the first thing people are thinking is, that car wash is always busy, that’s a good business to get into. Don’t leave your business exposed.

Want to run the numbers with us?

We know exactly what turns a car wash business into a success & it’s actually fairly simple formula. That’s why so many car wash owners trust Carwash World.

Shoot us an email: sales@carwashworld.com.au

Call us: 0433 233 733

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Car Wash Retrofit Case Study

Car Wash Retrofit Case Study

In this car wash retrofit case study we cover how one regional car wash was able to retrofit to a PDQ Vehicle Wash LaserWash 360 Plus for immediate growth.

Car Wash Retrofit Case Study

Originally installed was an aging Water Wizard, in bay automatic, that was not producing a quality clean. It was clear this site was not fulfilling it’s potential with the current equipment. It was retrofitted with a LaserWash 360 Plus with dryers, high side blasters & OverGlow. In addition, the substandard chemical that was previously used was replaced for the far superior Blendco soaps (which we recommend to all of our customers). This vastly improved the clean, the customer experience & the perception within the local community.

As part of this car wash retrofit, adjustments were also made to the wash packages, menu-board signage, self serve bays & pump room which are detailed below.

Car Wash World Retrofit Laserwash 360 Plus

WORK UNDERTAKEN:

  • Retrofitted Water Wizard to a LaserWash 360 Plus (inclusions dryer, high side blasters & OverGlow).
  • Entry system changed to a Hamilton – meaning the site can use RFID & wash club packages.
  • Increased the price of the wash packages & reduced it down to only 3 choices from 4.
  • New signage for the wash packages with the top wash taking up the majority of the space on the board & highlighted in yellow. Consequently the percentage of sales of the top wash is now a huge 84% after these changes.
  • In both the automatic & self serve bays introduced Blendco chemicals replacing the cheaper generic brand. Creating a far superior wash result & over time actually reducing cost per wash.
  • Added Splatterwax with Carnauba to the self serve bays & a general upgrade of equipment.
  • The addition of tap & go payments to self serve bays.
  • Major fine tune of faulty pumps & plant equipment which was compromising the integrity of the wash finish & increasing overheads.
  • Improved lighting & security for after hours cleaning.

car wash retrofit laserwash 360 plus

THE RESULTS:

  • Increase of 100%+ on numbers of cars through the automatic wash. Increase on ROI with the introduction of dryers, OverGlow & high side blasters adding both an actual dollar & consumer perceived value to the wash package.
  • Average dollar in the self serve bays increased from $5 to $7 on average per car. (Amendment – since going to print, self serve is now $8)
  • Blendco chemicals providing a much more thorough & consistent wash result & reduced the amount of chemicals required to clean a vehicle leading to lower cost per wash.
  • Positive user feedback was received as opposed to complaints. The wash acquired many new regular customers as well as gaining back some previously unhappy customers.
  • Maintenance overheads were lowered significantly by replacing an aging machine.

Is not spending money on upgrading costing you customers? This is question you’ll need to ask. Sooner or later there will come a time where you need to  assess if your car wash is living up to it’s revenue potential based on offer, catchment, demographics etc. As shown above, making an investment into your car washing equipment can help grow your business & lessen some of the stress that unreliable equipment puts on operators.

If you’d like to talk about how to achieve these sorts of results at your own car wash follow this link: www.carwashworld.com.au/help

 

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Carwash World now distributing Tommy Tunnel Car Wash Systems

Carwash World is proud to announce that we’re now Australia-wide distributors of the premium Tommy Tunnel Car Wash Systems.

This addition of Tommy Tunnel Car Wash Systems to our suite of quality car washing equipment is due to the increased desire of car wash operators to clean a high volume amount of cars in the shortest space of time possible.

Tommy--tunnel-car-wash-systems-australia

Tommy Car Wash Tunnel Systems are free standing, conveyor tunnels designed for high performance using state-of-the-art stainless steel equipment. In addition their innovative designs ensure a quick & efficient installation process. The Tommy Transporter Dual Belt Conveyor moves cars smoothly through the wash with no guide rails. This reduces the risk of vehicle damage and equipment breakdown. With over 45 years in the tunnel washing industry, Tommy Car Wash Systems are a tried & trusted supplier of equipment.

Tunnel car washing is a staple in the US marketplace. Now starting to be recognised by early adopters in Australia as a means to generate a considerably higher ROI compared to an in bay automatic set up. Express Car Wash Tunnels at capacity, have the ability to clean in an hour the same amount of cars an IBA can clean in a day.

Clean more cars. Faster.

Carwash-World-Tommy-Tunnel-Car-Wash-Tunnel

Using a combination of soft cloth friction, high pressure water & precise chemical application these tunnels can clean & dry a car in under 3 minutes all while the next vehicle is just centimetres behind, easily loaded onto a wide, easy access drive on conveyer system.

Ideal for unusual or difficult long blocks that don’t suit a traditional set up. The future of high volume car washing is here.

If you’re interested in washing 400+ cars per day – contact us here to learn more.

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Why the PDQ Laserwash 360 Plus is dominating the touchless car wash market in Australia.

It’s no secret that the PDQ Laserwash 360 Plus holds an exceptional reputation within the car washing community. Why is it dominating the touchless car wash market?

laserwash-360-plus

The Laserwash 360 Plus signage alone proves a distinctive selling point to customers for car wash owners. You’ll see the Laserwash signage being directly imitated by competitors trying to pass their machines off as the same thing.

With over 350+ PDQ Manufacturing Automatic Car Washes in Australia alone, there’s no surprise it’s the touchless car wash of choice.

For Carwash World, as a supplier of premium car washing equipment, the Laserwash 360 models are our biggest seller. The machine’s reputation & benefits helps sell itself before a customer even reaches us. A lot of people have already done their due diligence & know it’s the equipment they want at their car wash.

Regardless of the Laserwash 360 Plus’ reputation & popularity, it’s still important for you to know exactly what the capabilities & limitations of any machine are. You want to ensure that you’re purchasing the right equipment to best service your needs & customers. You’ll need weigh up your thoughts on touchless versus friction equipment. Then if touchless is your preference you need to compare all models available in the marketplace today.

Here’s a comparison of a Laserwash 360 Plus with a run-of-the-mill friction model to start to get us started.

Contactless

The fact that the equipment & the parts make zero contact with vehicles is a major reassurance for yourself & your customers alike. The Laserwash 360 Plus’ design eliminates the concern for damage altogether, in comparison to a friction system that cleans using direct contact on the car for the majority of the wash cycle.

Organic Matter & Contaminants

Baked on bugs, dried bird pooh & lime dust are a test for any touchless on the market due to the lack of friction, (ironically also it’s biggest selling point). Very stubborn contaminants simply will not be as easily removed from a customer’s car without the use of friction. Even though those same customers are adamant they want a touchless wash! This is where consumer education & a great attendant make all the difference to your business. Simply guide customers on what to do in a self serve bay to loosen & remove these contaminants before using the touchless. Ensure customers know how to get an optimal clean of their vehicle depending on what’s on their exterior.

Less maintenance

The Laserwash 360 Plus has less moving parts, a wide-open wash bay & no contact with a vehicle. It’s sleek, innovative & friction-free design means you experience less wear & tear on the machine. Regular scheduled servicing & replacement of consumables ensures this machine is a tried & trusted work horse. Carwash World suggests servicing your equipment every 6 months & for some high-volume sites, every 3 months.

Chemical Monitoring

Being touchless, you’re relying on ensuring you have the optimum chemical delivery running alongside your high-pressure water at all times. This requires regular monitoring & titration testing to provide superior cleans. Friction washes can be a bit more set & forget in this area as the brushes do more of the work when it comes to dirt removal.

Downtime

Less moving parts & no contact add even further benefits over & above the minimal maintenance discussed above. The Laserwash 360 Plus machines overhead design has been refined & simplified further than other touchless designs. It incorporates an aircraft grade anodized aluminium bridge & main rails. Constructed of non-corrosive materials such as stainless & aluminium, with the welded manifolds replacing assemblies of fittings reducing leak points. Furthermore each design feature has been incorporated to decrease overheads & increase your ROI.

Consumer Perception for Vehicle Safety

Whether warranted or not, friction/brush car washes still have a reputation with customers for doing damage to paintwork. Brush technology has indeed come a long way. From hard plastics to now soft neoprene brushes, truth is these brushes still come into direct contact with a vehicle. If the brushes are not clean & maintained regularly, the likelihood of surface damage to paint is high. We see this often in some of the cheap & cheerful petrol station washes that don’t have dedicated staff regularly maintaining equipment to a high standard. A quick scroll of Google reviews of an array of different car wash businesses quickly highlights customer’s positive perception of touchless car washing & in particular the Laserwash, as a reliable & safe car washing option.

Ease of Use for Customers

 

Here’s a comparison of a Laserwash 360 Plus’ open, overhead wash bay versus a competitor’s design with ground rails. Any rollover style, friction or not, makes it much more narrow access for customers. These rails often come into contact with a vehicle’s tyres, causing damage to rims. Consequently this type of access can often be intimidating to both nervous, young or elderly drivers. In conclusion, it’s really important in a business where you are selling a service to limit any barriers to purchase. From uncomplicated entry units, simple payment solutions through to how easy it easy to drive into the wash bay.

Whilst this article does discuss the many benefits of touch-free cleaning, there is definitely times where brush washing can & will suit your business better. Car dealerships, fleet & commercial businesses often opt for brush cleaning as it’s more practical for their business model & end goals.

Got questions about anything Car Washing? Contact the team at Carwash World. We’ve got 35+ years car washing experience & we’re here to help.

If you want to check out some of our Recent Work –  click this link.

If you want to see what our customers are saying about us – click this link.

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Touchless versus Brush Car Washing Equipment

Touchless versus Brush Car Washing Equipment

Trying to research touchless versus brush car washing equipment? How do you choose which equipment is right for your Car Wash business & your customer? Here’s some tips.

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