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Conquer Your Competitors: 12 Ways To Be The Car Wash Of Choice

In an ever-evolving industry, competition is fierce. It can be difficult to differentiate and establish your brand’s identity. Difficult, but certainly possible. When running a successful car wash, it is often the finer details that make all the difference.

 

Let’s look at 12 ways to help your site stand out from the crowd, attracting new customers whilst simultaneously building trust and loyalty with your existing clientele.

 
  1. Provide a superior wash experience
    Focus on offering both value and speed. Customers utilising automatic washes seek to have their car sufficiently cleaned in the shortest time possible. However, speed should never sacrifice quality. Balance between an expedient, yet thorough wash service is key.
Quality is (2)

2. Never compromise on wash quality to save $
Quality is crucial; therefore, a consistent clean, and efficient wash-cycle is vital. Frequent servicing, coupled with titration testing, greatly reduces the likelihood of unexpected breakdowns and downtime.

3. Ensure easy wash access and exit
A well-designed car wash is a successful car wash. Customers want an easy, stress-free experience. If something is confusing or intimidating, chances are, your customers won’t return. We highly recommend using a specialist who can custom tailor your design & manage the architecture, civil, hydraulics, traffic & acoustic planning for you.

4. Manage car wash traffic on busy days
Don’t let long wait times drive your customers directly to your competition. Not only can excessive wait times create discontent among customers, but they also cost the business through lost revenue and ROI.
5. Be a stickler for cleanliness
The presentation of your car wash is paramount, It directly represents your brand. Your facility should present as clean as possible, demonstrating your pride in both the car wash and industry itself. This means no chipped paint, no broken equipment and certainly no buildup of dirt, sludge, or mould…your customers will appreciate it.
 
6. Avoid mixed messaging 
Simplicity is key. Communicate your offer, value, and promotions with clear, and concise language.
Your signage needs to convey both the value and price of your offer(s), with efficiency and ease.
Presentation of your site

7. Look at things from your customers perspective
Whilst you have sound understanding and experience with the equipment, presume your customers do not.
Take a step back and observe. Examine if your systems run as smoothly as planned and make subsequent user-friendly changes where necessary (E.g.Hard to access wash bays, inconcsistent or over-stimulating signage).  

8. Be active on Social Media and connect with your local community
When it comes to online content, freshness matters. Social media being no exemption. 
Be sure to regularly share updates, promotions and run customer-led competitions. Have some fun with your page(s); set up a catchy company description, and connect with your local community. Social media is the perfect breeding ground to create a sense of community and credibility for your brand. Your customers want to know what’s new, so tell them. 
Check out our social media resources here

Presentation of your site (1)

9. Greet customers with a smile on arrival, and a thank you on departure
It’s not enough to just have an attendant on site. It’s crucial to actively interact with your customers. Show them how to get the best out of the equipment, learn your regular’s names and thank them for visiting.

A simple smile and enthusiasm go a surprisingly long way. Warmer tones are often mirrored by your customers. Creating a memorable experience, and direct reflection on your brand.

10. Staff should be well presented
Just as the presentation of your site is imperative, so too is the appearance of your staff.
As champions of your brand, your team should present in a clean, professional, and easy-to-identify uniform.

11. Be consistent
Great wash quality and value for money will ensure your customers are satisfied, building trust and loyalty in your brand. Whilst a singular positive experience may not produce immediate brand advocacy, negative encounters will result in immediate critiques.  
 
 

12. Identify your point of difference and advertise it
Competition is fierce within the carwash market. Own your brand and pinpoint your competitive edge. Example: “Hot water in self-serve bays”.
It is essential to tout your values, cement them in the community’s mind. Increase your perceived value with your strong branding and advertising.

 

Want more tips to stand-out from the crowd?

Explore our Education Hub
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10 Car Wash Business Commandments

Is your car wash business delivering on our Top 10 Car Wash Business Commandments?

 

Owning a car wash can be a lot of work. Staying on top of employees, marketing, social media and ensuring your equipment is delivering the best possible wash to name just a few responsibilities.

In the interest of not complicating things, we’ve put together a list of 10 Car Wash Business Commandments that you should be trying to focus on to ensure that your customers are satisfied and you’re profitable.

It really doesn’t matter whether you’re running a single in bay automatic or a 40 foot tunnel – these non-negotiables stay the same.

  1. Focus on offering both value and speed – customers who use automatic car washes are looking to have their car sufficiently cleaned in the shortest amount of time possible.
  2. Keeping your site super clean and well maintained – just because it’s a facility to clean your car doesn’t mean it should look dirty. In fact, it should look as clean as possible to show how much pride you take in your car wash. This means no chipped paint, no broken equipment and certainly no build up of dirt, sludge or mould.                                 
  3. Clear signage, great lighting & quality cameras – communicate your offer, value & promotions with clear, concise signage. Great lighting is a wonderful marketing tool & also makes your customers feel safe. Quality cameras are also a must.                                                                                                                                                                                                                         
  4. Ensure equipment is simple to use for customers – yes, YOU use the equipment every day but your visitors do not. If something is confusing or intimidating (ie hard to access wash bays, triggers on hoses that get stuck) chances are people won’t come back.
  5. Don’t have too many wash options to chose from – customers want choice but not too many. Research shows that too many options leads people to feel overwhelm. We suggest no more than 3 options for your automatic car wash – ditch the cheap, budget wash & watch your profits grow.                                                                                                                                                 
  6. Maintaining & servicing your equipment – you have spent a considerable amount of money on equipment so you must service regularly to avoid unnecessary breakdowns or repairs. Downtime = Loss.
  7. Making sure your chemical delivery is on point – especially important for a touchless car wash but also relevant to any car wash. Running test washes & making tweaks to chemicals regularly is a must.
  8. Creating relationships with customers – building & maintaining a relationship with customers is imperative for repeat business. Utilise your attendants & their customer service skills as well as social media to communicate how much you value their business.
  9. Invested staff – your employees need to have synergy with your brand & offer. They need to hold the businesses values front of mind. It’s important that they have been trained to have a broad knowledge of the equipment & the product delivery.
  10. Strong offers & promotions – keep things fresh & inviting by creating deals your customers will get excited about & to entice new customers. Discount codes, giveaways on Facebook & Unlimited Wash Clubs are all excellent ways to add more value.

No matter how busy you are in business, if you simply ensure you focus on the 10 Car Wash Business Commandments above you’ll have yourself a popular car wash that the locals love to visit.

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