Improving Customer Experience at your Car Wash
Car washing is a retail business. Look at everything from your customer’s perspective.
Just because you know where everything is & how to operate it, doesn’t mean it’s that easy for your customers. Take a step back & do some people-watching to identify if everything is a seamless as you envisioned.
You’ll be surprised to find that something you find very straight-forward, often confuses your end user.
It’s easy to forget some of the little details when you’re down and out busy, but the upkeep and presentation of your car wash is paramount.
Studies show that well maintained, tidy car washes are far less likely to experience vandalism & theft.
Bright, inviting lighting makes people feel secure after hours & markets to people driving past. Quality security cameras will act as a deterrent for pointless vandalism & opportunistic thieves. Remember, no car lover wants to clean their car with dirty equipment in unkempt surroundings – it’s the equivalent of not wanting to eat from a restaurant when you can clearly see the kitchen is dirty & messy!
Contact marketing@carwashworld.com.au to obtain our Site Review Checklist.
You will be able to download & print our Site Review Checklist. It’s recommended you perform a regular site
‘Walk Through’ by using this list to identify & rectify any items not up to scratch at your car wash .
The implementation of daily, weekly & monthly lists gets you & your staff into a committed routine where improving the offer & experience of your customer is front of mind.
