Six Ways to Make Your Car Wash Stand Out Against Your Competition
As any industry grows, more players come to the game. This can seem daunting but it’s also an opportunity to focus on how you can create a better offer & show why you’re better. You all know that quality, well-maintained equipment & premium chemicals are a must, so this list talks about some more unique ways of standing out.
1. Above & beyond…
Deliver extraordinary customer service. It’s not enough to have an attendant on site. They need to actively go up & interact with your customers, show them exactly how to get the best out of the equipment & learn the regular’s names. Finish off by thanking them for visiting the car wash.
2. Kind gestures…
Hand out cold waters on those hot summer days. It’s hot on the forecourt & a cold water will never go unappreciated.
3. For the love of kids…
Lollipops for kids & treats for dogs. It goes without saying that people love their kids & their animals. If you show them some love, you create loyalty for life.
4. Feedback…
Address customer pain points. Seek feedback & take action on criticism. Don’t assume it works well – ask the people who pay to use your facilities.
5. Socialise…
Be social in every way. Get active in your local community, help raise funds for charities & show up on social media. Share local events, lost dog posts & celebrate your customers.
6. Make them smile…
Surprise & delight customers. Hand out free fragrance trees, wet towels or hold a sausage sizzle on the weekend.
Time to Titrate
The warmer conditions are here & these environmental changes often require alterations to your chemicals. We recommend you titrate monthly to ensure superior chemical delivery.
What We’ve Been Up To…
Car Buffs at Raymond Terrace waved goodbye to their ageing M5 to make way for a LaserWash™ 360 Plus
Splash N Dash in Merimbula removed their LaserWash 4000 to
upgrade to the LaserWash™ 360 Plus
Want to know more about what the LaserWash can do for you & your car wash business?
Watch videos of it in action, see it’s ROI generating features & optional extras.
