How owners can look at improving customer experience at your car wash.
2018 is well underway for the team at Carwash World. No doubt you’ve probably set yourself + your car wash business some new goals & milestones to achieve in the coming months. One of those goals will undoubtedly be how you can go about improving customer experience at your car wash.
Car Washing is a retail business & we’d encourage you to look at everything from your customers perspective.
Just because you know where everything is & how to operate it, doesn’t mean it’s that easy for your customers. Take a step back & do some people-watching to identify if everything is a seamless as you hope. You’ll be surprised to find that something you find very straight-forward, often confuses your end user.
It’s easy to forget some of the little details when you’re down & out busy, but the upkeep & presentation of your car wash is paramount.
Studies show that well maintained, tidy car washes are far less likely to experience vandalism & theft. Bright, inviting lighting makes people feel secure after hours & markets to people driving past. Quality security cameras will act as a deterrent for pointless vandalism & opportunistic thieves. Remember, no car lover wants to clean their car with dirty equipment in unkempt surroundings – it’s the equivalent of not wanting to eat from a restaurant when you can clearly see the kitchen is dirty & messy. I’ll pass on the food poisoning thanks!
Complete our Site Review Checklist to help you refresh & refocus for the New Year.
Download & print this Site Review Checklist. It’s recommended you perform a regular site ‘Walk Through’ by using this list (or one similar) to identify & rectify any items not up to scratch at your car wash . The implementation of daily, weekly & monthly lists gets you & your staff into a committed routine where improving the offer & experience of your customer is front of mind.