Retrofit from Dated Friction To Touchless for Immediate Results

Retrofit from dated friction to touchless Laserwash for immediate results

 

This regional NSW site has great exposure on a main road & has an immediate catchment of 26000+ people but the new management knew it was not living up to it’s potential.

Installed was an ageing brush Water Wizard automatic that was not producing a quality clean. This was retrofitted with a Laserwash 360 Plus with Dryers, Overglow & High Side Blasters. The current substandard chemical was replaced for the superior Blendco soaps improving customer experience & perception within the local community.

Before: 40+ cars on average

 

After: 70-100 cars per day 

Self Serve: increased by $2 per car on average

 

The Result

  • Increase of 75%+ on the number of cars through automatic wash.
  • Increase on ROI with the introduction of Dryers, Overglow & High Side Blasters adding both a dollar & a consumer perceived value to the wash package.
  • Average dollar in the self serve bay increased from $5-7 on average per car
  • The new Blendco chemicals were providing a more thorough wash result.
  • Positive & regular customer feedback was received as opposed to complaints. The wash acquired new regular washers as well as gaining back some previously unhappy customers.
  • Lowered maintenance overheads by replacing an ageing machine & fixing notable issues in the plant room.

Work Undertaken

  • Retrofitted from a Water Wizard to a Laserwash 360 Plus with Dryer, Overglow & High Side Blaster systems.
  • The entry system was upgraded to a Hamilton kiosk, able to offer RFID , discount codes & wash club options.
  • Increased the price of the wash packages & reduced it down to only 3 choices from 4
  • In both the automatic & self serve bays introduced Blendco chemicals from the cheap generic brand that was currently being used resulting in a far superior wash result & reducing cost per wash
  • Added Splatterwax with Carnauba to the self serve bays
  • Major fine tuning of faulty pumps & plant equipment which was compromising the integrity of the wash finish & increasing overheads
  • New signage, with the top wash taking up majority of space on the board & highlighted in a different colour
  • Improved lighting & security for after hours cleaning

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