RETROFIT FROM DATED FRICTION TO TOUCHLESS LaserWash™ FOR IMMEDIATE RESULTS
KWIK & EZY
- Taree, NSW
This regional NSW site has great exposure on a main road and has an immediate catchment of 26,000-plus people, but the new management at Kwik & Ezy knew it was not living up to its potential.
Installed was an ageing brush friction Water Wizard automatic that was not producing a quality clean.
Carwash World retrofitted a brand new LaserWash™ 360 Plus with Dryers, Overglow & High Side Blasters.
The current substandard chemical was replaced for the superior Blendco soaps, improving customer experience and perception within the local community.
WORK UNDERTAKEN
Removed their ageing Water Wizard friction brush automatic and retrofitted their bay to a brand new LaserWash™ 360 Plus with various add-ons, including Dryer, Overglow and High Side Blaster systems.
Upgraded their entire site to use quality Blendco chemicals instead of cheap generics, a move that ensures a high calibre wash result and pleases customers.
Updated the self serve bays to include Carnauba Splatter Wax, as well as doing a major fine tuning on faulty pumps and plant equipment which was compromising the integrity of the wash finish and increasing overheads.
Switched out the old entry unit to a Hamilton service kiosk, capable of RFID, discount codes and wash club options.
Worked with the business to update their wash packages, reducing options down from four to three and increasing prices across the board due to the updated machinery and better wash quality. Two of their previous options had the same price and the offerings were confusing to customers.
The Kwik & Ezy site also updated their signage, with the top wash taking up majority space on the new price boards and highlighted in a different colour, instantly drawing the eye to this option and creating an added perception of value.
Finally, improved lighting and security for after hours cleaning was also installed at the site, making it safer and more welcoming.
FROM...
40+ cars per day
...TO
70-100 cars per day
THE RESULTS
In the months since this retrofit and upgrade, Kwik & Ezy Taree experienced a range of benefits – for both customers and the business.
They significantly increased the amount of cars going through the automatic on a daily basis due to the much faster wash speed of the LaserWash™ 360 Plus machines. The increase was in the vicinity of 75% – that’s right, almost DOUBLE the business! – from 40+ cars per day to between 70 and 100.
They increased their ROI and customer spend with the introduction of Dryers, Overglow and High Side Blasters to their wash packages, adding both a dollar and consumer perceived value.
Blendco chemicals provided a cost effective, superior wash result. This left customers pleased and more likely to return again. Customers spent an average of $7 per car in self serve bays, up from $5 (a 40% increase!).
Bucketloads of positive feedback was received by the business on the changes. The car wash acquired new regulars and brought back previously dissatisfied customers as word of mouth spread.
Switching out the Water Wizard meant that maintenance overheads and downtime were significantly reduced, which led to more operating hours and less time and money spent on technical issues.
