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Conquer Your Competitors: 12 Ways To Be The Car Wash Of Choice

In an ever-evolving industry, competition is fierce. It can be difficult to differentiate and establish your brand’s identity. Difficult, but certainly possible. When running a successful car wash, it is often the finer details that make all the difference.

 

Let’s look at 12 ways to help your site stand out from the crowd, attracting new customers whilst simultaneously building trust and loyalty with your existing clientele.

 
  1. Provide a superior wash experience
    Focus on offering both value and speed. Customers utilising automatic washes seek to have their car sufficiently cleaned in the shortest time possible. However, speed should never sacrifice quality. Balance between an expedient, yet thorough wash service is key.
Quality is (2)

2. Never compromise on wash quality to save $
Quality is crucial; therefore, a consistent clean, and efficient wash-cycle is vital. Frequent servicing, coupled with titration testing, greatly reduces the likelihood of unexpected breakdowns and downtime.

3. Ensure easy wash access and exit
A well-designed car wash is a successful car wash. Customers want an easy, stress-free experience. If something is confusing or intimidating, chances are, your customers won’t return. We highly recommend using a specialist who can custom tailor your design & manage the architecture, civil, hydraulics, traffic & acoustic planning for you.

4. Manage car wash traffic on busy days
Don’t let long wait times drive your customers directly to your competition. Not only can excessive wait times create discontent among customers, but they also cost the business through lost revenue and ROI.
5. Be a stickler for cleanliness
The presentation of your car wash is paramount, It directly represents your brand. Your facility should present as clean as possible, demonstrating your pride in both the car wash and industry itself. This means no chipped paint, no broken equipment and certainly no buildup of dirt, sludge, or mould…your customers will appreciate it.
 
6. Avoid mixed messaging 
Simplicity is key. Communicate your offer, value, and promotions with clear, and concise language.
Your signage needs to convey both the value and price of your offer(s), with efficiency and ease.
Presentation of your site

7. Look at things from your customers perspective
Whilst you have sound understanding and experience with the equipment, presume your customers do not.
Take a step back and observe. Examine if your systems run as smoothly as planned and make subsequent user-friendly changes where necessary (E.g.Hard to access wash bays, inconcsistent or over-stimulating signage).  

8. Be active on Social Media and connect with your local community
When it comes to online content, freshness matters. Social media being no exemption. 
Be sure to regularly share updates, promotions and run customer-led competitions. Have some fun with your page(s); set up a catchy company description, and connect with your local community. Social media is the perfect breeding ground to create a sense of community and credibility for your brand. Your customers want to know what’s new, so tell them. 
Check out our social media resources here

Presentation of your site (1)

9. Greet customers with a smile on arrival, and a thank you on departure
It’s not enough to just have an attendant on site. It’s crucial to actively interact with your customers. Show them how to get the best out of the equipment, learn your regular’s names and thank them for visiting.

A simple smile and enthusiasm go a surprisingly long way. Warmer tones are often mirrored by your customers. Creating a memorable experience, and direct reflection on your brand.

10. Staff should be well presented
Just as the presentation of your site is imperative, so too is the appearance of your staff.
As champions of your brand, your team should present in a clean, professional, and easy-to-identify uniform.

11. Be consistent
Great wash quality and value for money will ensure your customers are satisfied, building trust and loyalty in your brand. Whilst a singular positive experience may not produce immediate brand advocacy, negative encounters will result in immediate critiques.  
 
 

12. Identify your point of difference and advertise it
Competition is fierce within the carwash market. Own your brand and pinpoint your competitive edge. Example: “Hot water in self-serve bays”.
It is essential to tout your values, cement them in the community’s mind. Increase your perceived value with your strong branding and advertising.

 

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10 Car Wash Business Commandments

Is your car wash business delivering on our Top 10 Car Wash Business Commandments?

 

Owning a car wash can be a lot of work. Staying on top of employees, marketing, social media and ensuring your equipment is delivering the best possible wash to name just a few responsibilities.

In the interest of not complicating things, we’ve put together a list of 10 Car Wash Business Commandments that you should be trying to focus on to ensure that your customers are satisfied and you’re profitable.

It really doesn’t matter whether you’re running a single in bay automatic or a 40 foot tunnel – these non-negotiables stay the same.

  1. Focus on offering both value and speed – customers who use automatic car washes are looking to have their car sufficiently cleaned in the shortest amount of time possible.
  2. Keeping your site super clean and well maintained – just because it’s a facility to clean your car doesn’t mean it should look dirty. In fact, it should look as clean as possible to show how much pride you take in your car wash. This means no chipped paint, no broken equipment and certainly no build up of dirt, sludge or mould.                                 
  3. Clear signage, great lighting & quality cameras – communicate your offer, value & promotions with clear, concise signage. Great lighting is a wonderful marketing tool & also makes your customers feel safe. Quality cameras are also a must.                                                                                                                                                                                                                         
  4. Ensure equipment is simple to use for customers – yes, YOU use the equipment every day but your visitors do not. If something is confusing or intimidating (ie hard to access wash bays, triggers on hoses that get stuck) chances are people won’t come back.
  5. Don’t have too many wash options to chose from – customers want choice but not too many. Research shows that too many options leads people to feel overwhelm. We suggest no more than 3 options for your automatic car wash – ditch the cheap, budget wash & watch your profits grow.                                                                                                                                                 
  6. Maintaining & servicing your equipment – you have spent a considerable amount of money on equipment so you must service regularly to avoid unnecessary breakdowns or repairs. Downtime = Loss.
  7. Making sure your chemical delivery is on point – especially important for a touchless car wash but also relevant to any car wash. Running test washes & making tweaks to chemicals regularly is a must.
  8. Creating relationships with customers – building & maintaining a relationship with customers is imperative for repeat business. Utilise your attendants & their customer service skills as well as social media to communicate how much you value their business.
  9. Invested staff – your employees need to have synergy with your brand & offer. They need to hold the businesses values front of mind. It’s important that they have been trained to have a broad knowledge of the equipment & the product delivery.
  10. Strong offers & promotions – keep things fresh & inviting by creating deals your customers will get excited about & to entice new customers. Discount codes, giveaways on Facebook & Unlimited Wash Clubs are all excellent ways to add more value.

No matter how busy you are in business, if you simply ensure you focus on the 10 Car Wash Business Commandments above you’ll have yourself a popular car wash that the locals love to visit.

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Car Wash Technician in South Australia

Car Wash Technician South Australia

Exciting news! Due to growth & demand Carwash World now has a full time car wash technician in South Australia.

car-wash-technician-south-australia

Ryan is joining the Carwash World team from October 1 & will be the full-time car wash technician in South Australia. He will be available for car wash maintenance & repair work from this date.

Carwash World Director, John Sewerle said it was time that Carwash World had a permanent technician on the ground to ensure the needs of South Australian customers were met quickly & efficiently. “Carwash World has seen a considerable amount of growth over the past 18 months. Our focus is to ensure that our customers, who are our number 1 priority, have access to great technicians at all times”.

To find out the benefits of using a trained car wash technician you can read our blog post here.

 

 

 

 

 

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Car Wash Water Recycling Systems for Australia

We’ve all seen the news & are aware of how dry it’s been this Winter. Now is good time to discuss the benefits of using Car Wash Water Recycling Systems.

Given that Australia is experiencing one of it’s worst droughts in years, it’s a poignant reminder that this lack of water could in fact affect car wash businesses like it did in the early 2000’s. Between 2001-2003, the water crisis was so severe that local bodies were looking at introducing restrictions on car wash businesses. Even going so far as to propose locking meters & preventing trade. It wasn’t until the Australian Car Wash Association stepped in to negotiate & introduce sustainable car wash practices. Car washes had to show these governing bodies that they were using Car Wash Water Recycling systems & were not completely reliant on a fresh water supply. In fact, for car washes that were using recycling units, their impact on water usage was less than households who were at that time restricted to using water on odd days.

Given todays climate, we encourage you to answer the question, are you prepared?

  Aside from the ability to continue trade, the benefits also consist of immediate savings when you invest in a water recycling system. Without a water recovery unit not only are you going to be paying more for water usage but also for wastewater removal & disposal.  

 

As a guide, our users can recycle at least 80% of the water consumed in their automatic car wash using a water-recovery system. Using recycled water, you save approximately 200 litres per car at a minimum. Immediately lower your overheads by reducing your use of fresh water supply.

Carwash World has been proudly distributing Con-Serv car wash water recycling units Australia-wide for many years. We have over 100 units out in the field. The unit has the smallest footprint at only 1.5 x 1.5m in size. Cleaning the filter basket is a simple 10 minute per week job. The main filter automatically back-washes after every car. A water recycling unit is definitely something to at least consider for the benefit of your business. Got questions? We’re here to help – you can contact us here.

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How to Take Care of Your Car Wash Equipment

Do you know how to take care of your car wash equipment? The profitability of your car wash business is determined by how well your equipment and tools are working. 

Car cleaning equipment is in constant contact with dirt, grime, hard water and corrosion. It not only affects functionality, but also shortens life expectancy. Make sure your attendants are cleaning everything down frequently.

 

Even a single worn-down hose can bring your entire car washing machinery to a halt. It therefore makes sense to replace worn out, damaged or corroded parts as soon as possible. Quality parts ensures better customer experience. Don’t forget if something is hard to use, chances are your customers are not satisfied.

When purchasing car wash equipment, you should be allocating funds for regular, scheduled maintenance by the supplier of your equipment. These technicians are well versed in how best to maintain machinery, and will often be able to identify an issue before it turns into a breakdown. Treat your new equipment like you would your car. You wouldn’t buy a new car and not have it serviced by a professional, this should be no different.

As touched on, the most exploited equipment is likely to be worn out sooner. Therefore, you will have to clean, repair, replace such parts more often. Don’t wait for a hose to split, replace them on a regular roster to ensure they are always in working order.

Considering equipment is overseen by your staff most of the time, it makes sense to educate them about maintenance. Be sure to allocate attendants maintenance duties of each specific piece of equipment. Companies like Prowash Australia offer a car washing 101 course that will help site owners get staff up to speed with things such as titration, water softening and much more. 
 
With the help of these maintenance tips, you can keep your car washing equipment in function for longer with minimal breakdowns, plus you can avoid expensive repair bills in the long run. Feel free to Contact Us with any questions.  

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