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Car Wash Retrofit Case Study

Car Wash Retrofit Case Study

In this car wash retrofit case study we cover how one regional car wash was able to retrofit to a PDQ Vehicle Wash LaserWash 360 Plus for immediate growth.

Car Wash Retrofit Case Study

Originally installed was an aging Water Wizard, in bay automatic, that was not producing a quality clean. It was clear this site was not fulfilling it’s potential with the current equipment. It was retrofitted with a LaserWash 360 Plus with dryers, high side blasters & OverGlow. In addition, the substandard chemical that was previously used was replaced for the far superior Blendco soaps (which we recommend to all of our customers). This vastly improved the clean, the customer experience & the perception within the local community.

As part of this car wash retrofit, adjustments were also made to the wash packages, menu-board signage, self serve bays & pump room which are detailed below.

Car Wash World Retrofit Laserwash 360 Plus

WORK UNDERTAKEN:

  • Retrofitted Water Wizard to a LaserWash 360 Plus (inclusions dryer, high side blasters & OverGlow).
  • Entry system changed to a Hamilton – meaning the site can use RFID & wash club packages.
  • Increased the price of the wash packages & reduced it down to only 3 choices from 4.
  • New signage for the wash packages with the top wash taking up the majority of the space on the board & highlighted in yellow. Consequently the percentage of sales of the top wash is now a huge 84% after these changes.
  • In both the automatic & self serve bays introduced Blendco chemicals replacing the cheaper generic brand. Creating a far superior wash result & over time actually reducing cost per wash.
  • Added Splatterwax with Carnauba to the self serve bays & a general upgrade of equipment.
  • The addition of tap & go payments to self serve bays.
  • Major fine tune of faulty pumps & plant equipment which was compromising the integrity of the wash finish & increasing overheads.
  • Improved lighting & security for after hours cleaning.

car wash retrofit laserwash 360 plus

THE RESULTS:

  • Increase of 100%+ on numbers of cars through the automatic wash. Increase on ROI with the introduction of dryers, OverGlow & high side blasters adding both an actual dollar & consumer perceived value to the wash package.
  • Average dollar in the self serve bays increased from $5 to $7 on average per car. (Amendment – since going to print, self serve is now $8)
  • Blendco chemicals providing a much more thorough & consistent wash result & reduced the amount of chemicals required to clean a vehicle leading to lower cost per wash.
  • Positive user feedback was received as opposed to complaints. The wash acquired many new regular customers as well as gaining back some previously unhappy customers.
  • Maintenance overheads were lowered significantly by replacing an aging machine.

Is not spending money on upgrading costing you customers? This is question you’ll need to ask. Sooner or later there will come a time where you need to  assess if your car wash is living up to it’s revenue potential based on offer, catchment, demographics etc. As shown above, making an investment into your car washing equipment can help grow your business & lessen some of the stress that unreliable equipment puts on operators.

If you’d like to talk about how to achieve these sorts of results at your own car wash follow this link: www.carwashworld.com.au/help

 

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10 Car Wash Business Commandments

Is your car wash business delivering on our Top 10 Car Wash Business Commandments?

Owning a car wash can be a lot of work. Staying on top of employees, marketing, social media and ensuring your equipment is delivering the best possible wash to name just a few responsibilities.

In the interest of not complicating things, we’ve put together a list of 10 Car Wash Business Commandments that you should be trying to focus on to ensure that your customers are satisfied and you’re profitable.

It really doesn’t matter whether you’re running a single in bay automatic or a 40 foot tunnel – these non-negotiables stay the same.

  1. Focus on offering both value and speed – customers who use automatic car washes are looking to have their car sufficiently cleaned in the shortest amount of time possible.
  2. Keeping your site super clean and well maintained – just because it’s a facility to clean your car doesn’t mean it should look dirty. In fact, it should look as clean as possible to show how much pride you take in your car wash. This means no chipped paint, no broken equipment and certainly no build up of dirt, sludge or mould.                                 
  3. Clear signage, great lighting & quality cameras – communicate your offer, value & promotions with clear, concise signage. Great lighting is a wonderful marketing tool & also makes your customers feel safe. Quality cameras are also a must.                                                                                                                                                                                                                         
  4. Ensure equipment is simple to use for customers – yes, YOU use the equipment every day but your visitors do not. If something is confusing or intimidating (ie hard to access wash bays, triggers on hoses that get stuck) chances are people won’t come back.
  5. Don’t have too many wash options to chose from – customers want choice but not too many. Research shows that too many options leads people to feel overwhelm. We suggest no more than 3 options for your automatic car wash – ditch the cheap, budget wash & watch your profits grow.                                                                                                                                                 
  6. Maintaining & servicing your equipment – you have spent a considerable amount of money on equipment so you must service regularly to avoid unnecessary breakdowns or repairs. Downtime = Loss.
  7. Making sure your chemical delivery is on point – especially important for a touchless car wash but also relevant to any car wash. Running test washes & making tweaks to chemicals regularly is a must.
  8. Creating relationships with customers – building & maintaining a relationship with customers is imperative for repeat business. Utilise your attendants & their customer service skills as well as social media to communicate how much you value their business.
  9. Invested staff – your employees need to have synergy with your brand & offer. They need to hold the businesses values front of mind. It’s important that they have been trained to have a broad knowledge of the equipment & the product delivery.
  10. Strong offers & promotions – keep things fresh & inviting by creating deals your customers will get excited about & to entice new customers. Discount codes, giveaways on Facebook & Unlimited Wash Clubs are all excellent ways to add more value.

No matter how busy you are in business, if you simply ensure you focus on the 10 Car Wash Business Commandments above you’ll have yourself a popular car wash that the locals love to visit.