OUT WITH THE OLD ISTOBAL AND IN WITH A NEW TOUCHLESS LASERWASH MACHINE
SHELL
- Goonellabah, NSW
To say that this fuel station site underwent a major revamp would be selling the works short.
Formerly a BP service station, the business rebranded and reopened under the Shell banner and has become an all in one convenience site.
As far as the car wash went, the antiquated Istobal was a liability, with the owners opting for it to be binned to retrofit the leading touchless automatic, the LaserWash™ 360 Plus.
The Hamilton Goldline entry system means customers can purchase a discounted car wash with fuel purchases, or simply drive up and purchase without needing to leave their vehicle.
In such a stunning part of the country, the new and improved site now matches its beautiful surrounds.
WORK UNDERTAKEN
Removed their ageing Istobal friction brush automatic and retrofitted their bay to a brand new touchless LaserWash™ 360 Plus.
Upgraded their entire site to use quality Blendco chemicals, a move that ensures a high calibre wash result and pleases customers.
Switched out the old entry unit to a Hamilton Goldline service kiosk, capable of RFID, discount codes and wash club options.
The owners branded the automatic bay as The Wash Station, complete with new and stunning signage clearly stating the benefits of the touchless wash – ‘No Harmful Brushes’ chief among the claims.
They also added a special deal whereby customers get a half-price car wash when they spend $40 on fuel, pushing the car wash as a value add-on during their visit.
The site rebranded permanently as a Shell service station from a BP, adding in a brand new grocer known as The Station Grocer. Now customers can get their fuel, their groceries and their car wash in just one stop.
THE RESULTS
In the months since this retrofit and upgrade, Shell Goonellabah experienced a range of benefits – for both customers and the business.
They significantly increased the amount of cars going through the automatic on a daily basis due to the much faster wash speed of the touchless LaserWash™ 360 Plus machines.
Quality Blendco chemicals provided a cost effective, superior wash result. This left customers pleased and more likely to return again.
Switching out the Istobal meant that maintenance overheads and downtime were significantly reduced, which led to more operating hours and less time and money spent on technical issues.
